Once your quest for the right illustrator has ended, the next step is knowing how to instruct
the artist to draw what you have in mind. The best way to be satisfied with the art you order
is to be extremely clear in your instructions. Give the artist concise direction.
Below is a list of questions designed to help organize your requests.
1- How many illustrations do you want?
2- For each illustration provide the following list of the elements to be included in the
composition. For example: A color drawing of a collie dog, walking down a lane, in profile,
past a line of trees with a clear, blue, cloudless sky in background. The dog should be
wearing a collar and have a pleasant expression.
3- Will the art be in color or black and white?
4- Do you want Fine Art Caricatures, Cartoons or Budget Style? Prices
5- Do you want one or more prints or a digital image or both?
6- If you are ordering prints how many and what size?
7- For what purpose will the art be used?
8- What is the eye, hair and skin color of the subjects?
9- Will you be providing reference material or do you expect the artist to procure it. Some
artists will charge for finding reference material as it can be very time consuming. Consider
finding the reference yourself to save fees.
10- Will there be any text on the page? Do you want the artist to provide the text or leave
room for your printer to place the text on the finished art. If you want the artist to do it what
font should be used? If you are having your printing company place the text they can
superimpose it on the art.
11- Do you need the artist to design a logo and if so what are your ideas for it? What is the
message you want to convey?
12- Do you want a logo you already have placed on the art? Can you supply a digital image
of the logo?
13- Select color scheme.
14- Ask the illustrator to show you samples of art which conveys the type and quality of the
illustrations they create, however, do not expect them to have the exact thing you have in
mind. For instance, if you want a picture of a bride on a skateboard and they have drawn
skateboards and brides separately you can be confident they draw them together. If the
artist can draw an airplane but has not drawn a skateboard be confident they can draw the
skateboard.
15- Ask the artist if you will be supplied with a sketch before they go to the final finish. Do not
expect the artist to redraw the picture if you change your mind for the original lay out without
incurring more fees.
16- Be as specific in your instructions as possible to avoid disappointment and frustration.
Artists are not mind readers. It is vital to provide good instructions.
17. Our company provides the digital art or a mailed print for a fee, but we do not
print invitations, postcards or stationery. We are an art studio. We suggest Kinko's for
printing as they do a good job and the colors come out well.
Written by Judy Cutler, Art Director
ClassyArtWork.com, PortraitsbyJessPerna.com, Birthday-Caricatures.com and JessPerna.com
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